Ease, never linear

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is ease, never linear: movement feels physical. How it works: entrances start fast and settle slowly, exits start slowly and leave fast; nothing moves at a constant speed. It is right for: every animated element. Reference durations at 30 frames per second: routine moves 5 to 7 frames, entrances and exits 7 to 11, a hero moment 15 to 24. Offset siblings by 3 to 6 frames so they do not land together. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.