Director Chair
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Each word rises into place from just below its line and sharpens from a slight blur, three to four frames after the word before.

Edit effects

Words slide up, one after another

Text arrives in reading order and feels designed.

Use when
Headlines in animated ads and launch films.

Prompt instructions

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is words slide up, one after another: text arrives in reading order and feels designed. How it works: each word rises into place from just below its line and sharpens from a slight blur, three to four frames after the word before. It is right for: headlines in animated ads and launch films. Our values: opacity 0 to 1, a rise of about 0.45 em, blur 10 pixels to 0, eased out, 3 to 4 frames between words. One creator's rule for coded ads: no bounce and no per-letter fades. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair field notes on motion graphics Checked 2026-11-13.

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