Feature drop

Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is feature drop: one problem, one answer, and the real screen as the proof, in under half a minute. How it works: hook, the problem, the reveal of the name, the product on screen, proof numbers ticking up, three features, the call to action. It is right for: announcing one feature of a software product, 15 to 25 seconds. Beat lengths timed off two launch clips of 12 to 15 seconds: hook 2.5 seconds, problem 3, reveal 2.5, product 4, numbers 3, features 3, call to action 3. Something readable by 1.5 seconds and a change every 1 to 2.5 seconds; never a fully static hold. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.